GOOGLE ANALYTICS 4
ATTENTION ALL DATA ENTHUSIASTS AND MARKETERS, IT'S OFFICIALLY TIME TO IMPLEMENT GA4
Last year, Google launched the 4th iteration of its free web analytics platform, Google Analytics 4 (GA4), which aims to improve user analysis capabilities. While this is a wonderful new property, data cannot be migrated from Universal Analytics (UA) to GA4, meaning historical data will not be carried over.
Google has officially announced a cut-off date for Universal Analytics of July 1, 2023. What does this mean? In 18 months your Universal Google Analytics account will no longer collect data. It is highly recommended that you fully implement GA4 before July 1st of this year to have year-over-year comparisons available when the deadline hits.
GOOGLE ANALYTICS 4 OFFERS MORE FEATURES:
- Cross-Platform User Analysis to understand actions users have taken on websites, mobile apps, and paid campaigns before making a purchase. Plus, you no longer have to set up tracking for websites and mobile apps separately.
- Robust Reporting Templates include five new reports – Exploration, User Explorer, Funnel Analysis, Path Analysis, Segment Overlap – to gain visibility into user behavior that was previously unavailable in UA.
- Engagement Rate instead of Bounce Rate to focus on user engagement and completely remove the often confusing concept of a bounce rate.
- Predictive Analytics to alert you to significant trends like products seeing a rise in demand, future actions customers might take, churn probability, and potential revenue you could earn from a particular group of customers.
- Access to Raw Data through BigQuery Integration, which enables data scientists to pull data from GA4 into spreadsheets, data visualization, BI tools, data lakes, and opens up unlimited opportunities for data integration and analysis.
GA4 is no longer a nice-to-have, it’s a must-have for the future of those relying on Google’s Universal Analytics platform for online data collection and reporting. With Gorilla Group’s strong team of Analytics Engineers behind you, implementing GA4 will be a breeze.