WPP named as a Leader in the Forrester Wave™: Commerce Services, Q1 2021
“WPP leads with strategy and implementation” - The Forrester Wave™
One of the strongest signals for marketing and technology leaders today continues to be The Forrester Wave™. In its latest 28-criterion evaluation of commerce services providers, Forrester identified WPP as one of the 14 most significant and ranked WPP as a Leader.
The 2021 Forrester Wave™ evaluation for Commerce Services, Q1 researched, analyzed, and scored each provider. The report demonstrates how each measures up in an effort to help brands choose the right commerce partner for their business needs.
We’re extremely proud to share that WPP received the highest scores possible in 12 criteria including Omnichannel Commerce Strategy, Organizational Design & Change Management, Global or Multibusiness Unit Commerce Architectures, and Vision.
Rating WPP as a Leader, the Forrester report stated: “WPP shows strength and higher client satisfaction in commerce strategy services, emerging commerce touchpoint services, and commerce experiences supporting services, and program management. WPP shows particular strength in social commerce and Amazon marketplace services..."
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